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AIM – Marketing to Get Meetings

In a world where buyers ignore salespeople, Thought Transformation has the expertise to help you set up a marketing program to get meetings with prospects. We base our process on a system we developed called “AIM.”

AIM stands for AWARENESS-INTEREST-MOTIVATION—three critical ingredients that are required to get meetings in a world where “rational inattention” is the norm for buyers. Using AIM, we develop effective meeting bait with targeted messaging and relevant creative concepts. Then, we help you set up a business development cycle to touch buyers multiple times in interesting ways.

The Thought Transformation approach is effective because it:

  • Makes leads AWARE of how you solve their problems or improve their situations
  • Provide effective meeting bait that creates INTEREST
  • MOTIVATES potential buyers to take meetings

Our Areas of Expertise:

  • Content
  • Collateral
  • Presentations
  • Direct Mail
  • Re-targeting Ads
  • Social Media Strategies
  • Account Based Marketing
  • And More!

If you are looking for better ways to get meetings with prospects, Thought Transformation can help you.

Contact Us

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